Digital Commerce Provider Handles More Than Just Payments and Provides Software Vendor with Additional Flexibility to Sell Globally
Redwood City, CA – September 09, 2014 – Avangate, the leading Digital Commerce solution provider trusted by thousands of Software and Online Services companies to grow their business worldwide in the new Services Economy, today announced that it has helped PerfectTablePlan save hours of administration time and reach customers in over 140 countries.
PerfectTablePlan is an innovative software company that helps people plan seating arrangements for all kinds of events, from wedding receptions to charity fundraisers. When the company exceeded the revenue threshold to register for VAT in the European Union, founder Andy Brice realized he would need to deal with VAT and other tedious administrative details. PerfectTablePlan surveyed various software vendors to find a new payment solution with responsive support and commerce capabilities, and Avangate emerged as the first choice.
“It was nice to reach the threshold for VAT registration, but VAT is a pain – especially when you have customers all around the world,” said Andy Brice, founder of PerfectTablePlan. “I really want to focus on providing a great service for my customers without thinking too much about VAT and credit card processing, so I switched my payment processing to Avangate. They now help us to comply with EU legislation around VAT and much more, which saves hours of tedious admin every month and gives PerfectTablePlan the flexibility to tackle a global market, with sales to 140 countries to date.”
Previously, PerfectTablePlan had used a payment provider with limited support for global payments, unresponsive customer support, and minimal shopping cart functionality. By switching to Avangate, PerfectTablePlan was able to focus on serving its customers better and improve internal efficiencies.
“Many software vendors struggle to manage VAT and that is only part of the problem. Dealing with payments quickly becomes complex,” said Joseph Brown, Avangate SVP of Worldwide Sales. “Our approach goes even further, beyond payments, to provide a complete commerce solution that includes flexible invoicing, country-specific payments, automation, digital goods specific sales features, tools for increasing conversion rates as well as additional sales or marketing channels.”
For more information on how the software company benefited from working with Avangate, view the customer case study on PerfectTablePlan.