Online Payments and Promotion Company Expands Leadership Team As Company’s Revenue Grows 500% in Previous 24 Months
MOUNTAIN VIEW, Calif.–TrialPay, a leading provider of e-commerce solutions that increase conversion rates and boost order values for any online seller, today announced that Daniel Greenberg has joined the company as Chief Marketing Officer (CMO). With nearly two decades of experience in the software and Internet industries at companies such as Macrovision, Tumbleweed and ACNielsen, Greenberg brings extensive expertise in rapid revenue growth, demand generation and new product development to his new role.
As TrialPay’s CMO, Greenberg leads global corporate, field and product marketing. He plays a key role in developing strategy and driving communication around the company’s payment and promotions platform including its original Get It Free model, its newer Purchase Incentives offering, and other innovative Transactional Advertising solutions.
“We invented the ‘Get It Free’ alternative payment model in 2006, and since that time have continued bringing innovations to the e-commerce marketplace that increase conversions and maximize profits,” said TrialPay’s CEO, Alex Rampell. “Our solutions are now being embraced by leaders in the virtual goods space along with some of the world’s largest retailers, and it’s a pleasure to have someone with Daniel’s experience on-board to help us accelerate our revenue growth.”
Greenberg brings 20 years of high-tech marketing experience to TrialPay, including 3 years as a C-level executive and 10 years as a vice president of marketing and product management. He has served as CEO for Kinfo, CMO for Tumbleweed and VP of product management & marketing for Macrovision and ACNielsen. Having run two venture-backed startups, he is highly entrepreneurial and has raised $19M in venture capital. In 1997, Daniel founded ActiveDecisions, an e-commerce service provider that was acquired by KNOVA Software.
“It’s exciting to be working with one of Silicon Valley’s hottest companies and most talented teams,” said Greenberg. “I’ve helped guide both start-ups and publicly traded companies through periods of significant growth and I’m fortunate to join TrialPay at a time when it’s poised to become the dominant alternative payment method for savvy online merchants.”
Daniel holds a BA in Economics from Oberlin College and an MBA with honors from the University of Chicago.
TrialPay introduces e-commerce solutions that increase conversion rates and boost order values for any online seller. TrialPay’s payment and promotions platform uses the efficiencies of the Web to pair online shoppers with ideal offers at every stage of the purchase process. With TrialPay, everyone wins: online stores make more sales from their current traffic, advertisers acquire new customers on a pay-for-performance basis and shoppers get a free product with every purchase.
TrialPay works with name-brand companies across many verticals, including: The Wall Street Journal, Gap, McAfee, Netflix, Match.com and thousands of others. In just two and a half years, TrialPay has provided 30 million registered users with compelling payment options at more than 7,500 online stores. For more information, visit http://www.trialpay.com