TechSmith Releases Camtasia for Mac

Offering Mac Community an Intuitive and Professional Screen Recording Solution

OKEMOS, Mich.–TechSmith Corp., the world’s leading provider of screen capture and screen recording solutions, today announced that Camtasia for Mac is available immediately for download and purchase. With Camtasia for Mac, customers can create professional and engaging presentations, demonstrations, screencasts, training and marketing videos in HD-quality video to reach audiences online, on Apple® portable media devices, and on popular video sharing sites like YouTube.

To celebrate the release of Camtasia for Mac, TechSmith is offering a special introductory price of $99.00 through the end of the year for a single user license, including a full-featured 30-day free trial.

A brief overview screencast of Camtasia for Mac can be viewed here: http://www.techsmith.com/camtasiamac/videos/overview.asp.

Camtasia for Mac delivers a streamlined recording experience with intuitive and efficient editing so marketing, creative and sales professionals can create multimedia content that engages and informs to increase awareness, action and knowledge among their audiences. Teachers and training professionals can create, manage and share polished visual content that enhances educational effectiveness and learning.

“Camtasia for Mac is as intuitive as a professional-grade screencasting software can be,” said John Basile, team leader at Scraster Professional Screencasting. “It’s amazingly well thought out and its performance–even since its beta stage–has proved flawless. Camtasia for Mac is a very welcomed game-changer in the world of screencasting.”

A Scraster screencast created with Camtasia for Mac can be viewed here: http://www.screencast.com/t/qbwYnkFwOze.

“Camtasia for Mac has already been key to iPhone app marketing for Bickbot,” said John Ellenich, lead designer for Bickbot.com. “It creates stunning screencasts of our apps, which helps us rise above other developers.” A Bickbot.com screencast of its new iPhone application, Strokes, was created with Camtasia for Mac and can be viewed here: http://www.screencast.com/t/WlbdOVN3.

Camtasia for Mac records exactly what a user sees on their computer screen, what they say, and how they interact with any website or Mac-based application such as Keynote and PowerPoint. Users can then edit the content and share it online, on Screencast.com, on CDs or DVDs, or via iTunes for playback on Apple® portable media players such as the iPod®, iPhone™ and iPod touch®. TechSmith’s exclusive SmartFocus technology makes it easy to keep the viewer’s attention even on the smallest screens, and with Flash compatibility, viewers always have easy access right from their browsers.

Camtasia for Mac is integrated with TechSmith’s Screencast.com hosting service for fast and easy video sharing. Camtasia for Mac trial users and customers receive free 2GB of storage and 2GB of monthly bandwidth on Screencast.com. Unlike other online video hosting services, Screencast.com retains the original quality, size and professionalism of the uploaded screencast, and users retain complete ownership and sharing control over their content. Similarly, Camtasia for Mac includes the ability to share files quickly and easily to YouTube with YouTube account integration.

System Requirements and Availability

Camtasia for Mac supports Mac OS X 10.5.6 or later, including support for Snow Leopard. Web cameras and microphones for capturing audio and video are available for purchase separately. After the special introductory price of $99.00, Camtasia for Mac will have a suggested retail price of $149 with a 30-day free trial, including free training videos and technical support. The software and recommended hardware can be purchased at http://www.techsmith.com.

About TechSmith Corporation

Founded in 1987, TechSmith Corporation provides practical business and academic software tools and services. TechSmith’s solutions enable users to capture, record and enhance digital content from their computer screens so they can share information and knowledge in compelling multimedia formats, and allow others to observe, analyze and learn from their experiences. TechSmith products are used by 99 percent of the Fortune 500. Visit www.techsmith.com for more information.

Camtasia, Camtasia Studio, Camtasia:mac, DubIt, EnSharpen, Enterprise Wide, Expressshow, Jing, Morae, Rich Recording Technology (RRT), Snagit, Screencast.com, SmartFocus, TechSmith, TechSmith and T Design logo, TSCC, and UserVue are registered marks of TechSmith Corporation, and Camtasia Relay, are marks of TechSmith Corporation. Other trademarks and registered trademarks are the properties of their respective companies. The absence of a name or logo in the above list does not constitute a waiver of any intellectual property rights that TechSmith Corporation has established in any of its product, feature, or service names or logos. ©2009 by TechSmith Corporation. All rights reserved.