Digital River Introduces Advanced Online Subscription Solution for Software and Game Publishers

Offers more sophisticated tools for building more predictable revenue streams

MINNEAPOLIS–Digital River, Inc. (NASDAQ:DRIV), a leading provider of global e-commerce solutions, introduced an advanced online subscription solution for software and game publishers. The new Digital River Subscriptions solution, which builds upon the existing subscription capabilities of Digital River’s global commerce engine, includes more sophisticated marketing capabilities and deeper administration functions. The new subscription features are designed to help publishers grow their global e-commerce businesses with a steadier, more predictable revenue stream.

Digital River Subscriptions offers more options to control and customize subscriptions and market renewals, more detailed performance data on subscription campaigns, and increased opportunities to raise renewal success rates. The enhancements are designed to reduce the costs of extending and retaining subscriber relationships as well as provide subscribers even more custom and localized experiences.

“The shift from offline to online subscriptions is happening in earnest among software and game publishers – and Digital River has the infrastructure and expertise to help publishers make this technology leap,” said Joel Ronning, Digital River’s CEO. “We’ve taken a familiar and traditional service model and brought it online with automated and advanced capabilities that enable publishers to run their businesses and service their customers with a whole new level of efficiency. And because we’ve integrated our best-of-breed subscription technology with our e-commerce platform, publishers can now manage reoccurring revenue business models in a single construct. What we have created is yet another lucrative way for publishers to monetize their products.”

With Digital River Subscriptions, publishers can:

* Customize their subscription model based on time and units;
* Save on administration costs with subscriber self-service tools that allow them to fully manage their account information and functions;
* Maximize renewal rates and preserve subscriber bases with comprehensive, global renewal marketing capabilities;
* Enhance customer loyalty by taking automated pre-orders of upcoming application or game launches; and
* Drive greater administrative efficiencies with back-end processes that automatically handle changes in service levels and suspending or re-instating subscriptions.

Digital River Subscriptions is an integrated part of the comprehensive, global Digital River® e-commerce solution. The e-commerce solution includes localized e-commerce store building and hosting, international transaction and payment processing, digital and physical product fulfillment, and e-marketing and site merchandising programs, among others.

About Digital River, Inc.

Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call +1 952-253-1234.