Software publishers partner with OEMs and computer manufacturers to deliver software trials and downloads through a customized desktop portal
MINNEAPOLIS–Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, announced the launch of its Software Network Agent. This new tool enables software publishers to partner with OEMs and computer manufacturers to deliver software trials and downloads through a customized portal on a PC desktop. Through the portal, which can be launched in 40 languages, consumers enter a branded online buying experience, complete with content and merchandising that has been tailored to their purchase preferences.
“Online consumers today want to combine convenient shopping with targeted, relevant content,” said Jim Wehmann, Digital River’s senior vice president of global marketing. “They want to shop from trusted brands in a secure shopping environment. And they don’t always want to launch a browser to find a Web site. Now with Digital River’s Software Network Agent, publishers can work with OEMs to offer consumers easy access to software content and other merchandise right from an online store on their PC desktops.”
Built in to the Software Network Agent is compelling functionality and robust features that make launching the portal and managing the online store easy for software publishers as well as OEMs and system builders. The Agent, which runs from a multi-lingual user interface, includes real time performance reporting and sophisticated marketing capabilities, such as multivariate testing and mass dynamic personalization. It also supports a co-branded user experience that can be customized for OEM or publisher business partners, such as retailers. Software publishers can then track impressions, clicks and sales driven by OEMs and retailers.
The Software Network Agent is one of the newest solutions to be added to Digital River’s marketForce™ strategic e-marketing services. Today these fully managed services, which are run by Digital River’s specialized team of in-house e-marketing professionals, include search engine advertising and search engine optimization, managed affiliate marketing, and email channel management, site optimization, multivariate testing, mass dynamic personalization, and contextual and display advertising.
About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call +1 952-253-1234.